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Formula contains peptides and gold particles...all for $425!
July 1, 2010
By: TOM BRANNA
Combining a “state-of-the-art” peptide with gold particles, La Prairie is set to launch in September Cellular Radiance Emulsion SPF 30, which promises to brighten and hydrate skin and fight the signs of aging. According to the company, the peptide and the colloidal gold particles help increase collagen levels and improve skin elasticity. The formula also contains extract of silver vine to increase skin brightness; zinc, magnesium and copper to protect skin from oxidative stress, and a brightening complex intended to prevent age spots from forming and even skin tone. The product will retail for $425 for 1.7 oz. It will be available in about 240 specialty store doors, including Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.
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